Meet Our Staff
- Simon SarriedineCo-FounderMore InfoHard work pays off, The American Dream, and The Underdog - cliche, yet descriptive of Simon Sarriedine. As the Co-Founder and visionary of Envision Motors, Mr. Sarriedine carries a wealth of knowledge and success in and around the Automotive industry having built a $2.5B empire from his humble beginnings. His story begins in Beirut, Lebanon, where he endured tumultuous political turmoil and unrest. He moved to Los Angeles, CA, in the 1980s for opportunity, starting his automotive journey at Galpin Ford where he was eventually promoted to Sales Manager. He later invested 20 years at Keyes European where he developed his passion for the Mercedes-Benz brand, setting numerous sales records as a Sales Associate, Sales Manager, General Sales Manager, and General Manager. Mr. Sarriedine grew quickly through the organization, leaving Keyes as a General Manager in 2018. Mr. Sarriedine started Envision Motors in 2018 with the acquisition of Mercedes-Benz of Escondido and, within three months, acquired three more dealerships in West Covina, California from Penske Automotive. Under Mr. Sarriedine's leadership, Envision Motors has grown to a 14-franchise automotive group with sales above $2.5B in five short years - Envision Motors is now recognized as the fastest-growing Automotive Group in the country.
Mr. Sarriedine has led his teams to number one rankings in many category metrics and has been awarded the Mercedes BenzBest of the Best
designation, the Audi Magna Society Award, and the President's Award from the Toyota Motor Company. Mr. Sarriedine's focus on client satisfaction, employee career development, andbest practice
operational philosophy, positions Envision Motors for greatness in the retail automotive space. - Frank ZarabiCo-FounderMore InfoAs the Co-Founder of Envision Motors, Frank Zarabi founded FAM Brands in 2000 after numerous ventures in the apparel industry. A visionary in the world of design and manufacturing, Zarabi specializes in identifying new and emerging opportunities, spanning industries including apparel, automotive (Envision Motors), real estate, hotel development (Envision Hotel Partners), and many others. Notably, over the last 15 years, he has led six successful brand acquisitions and expanded FAM Brands' core ventures into new categories and partnerships. Known for his family-first leadership style and innovative business acumen, Zarabi is entrusted by some of the largest and most recognizable brands in the world to help bolster and expand their consumer product offerings. With a firmly held belief in the democratization of style, Zarabi believes everyone should have access to great-fitting, high-quality products that make you feel as good as you look.
- Jack ManukyanVice PresidentMore InfoWith over 16 years of experience in the automotive industry, Jack Manukyan has consistently demonstrated visionary leadership and an unrelenting passion for innovation. As Vice President of Envision Motors, Mr. Manukyan oversees the strategic and operational performance of 13 dealerships, as well as the companyās premium rental division, EXEC Rent-A-Car.
Starting his career at Keyes European, Mr. Manukyan held various pivotal roles that contributed to the company's sales and growth for over a decade. His leadership journey took a significant leap when he joined Envision Motors in 2018. After leaving Keyes, Mr. Manukyan became General Manager of Mercedes-Benz of Escondido, where he quickly distinguished himself as an invaluable asset, ultimately becoming a partner in the organization.
In his current role as Vice President, Mr. Manukyan provides mentorship to General Managers, steering the day-to-day operations of all dealerships, while overseeing strategic marketing and advertising initiatives. His forward-thinking approach and dedication to excellence continue to drive the companyās success and reinforce Envision Motors as a leader in the automotive industry. - Andrew BaezaVice President of OperationsMore InfoAndrew Baeza is a graduate of Biola University and Whittier College School of Law. He began his career in the finance industry working with large financial institutions, Wells Fargo, Home Savings of America, and Bank of America. He worked in smaller financial institutions, IndyMac Bank, F.S.B. After graduating from law school, he began his legal practice representing the FDIC in its receivership capacity coming out of the financial crisis, and several mortgage servicers in litigation. He was also the General Counsel with Mission Loans, responsible for litigation, corporate legal matters, human resources, and licensing. Since coming to Envision Motors, he has been responsible for managing the legal department, human resources, and other business operations.
- Ryan MorrisChief Financial OfficerMore InfoRyan graduated from Purdue University, majoring in Economics with a concentration in Consumer Psychology. Raised in a family-owned domestic dealership in Cleveland, Ohio, he gained hands-on experience across various roles within the business. In 2007, Ryan ventured to Arizona and embarked on a career journey with major dealer groups in Arizona, Maryland, and most recently Southern California. Joining Envision in early 2024, he brings a wealth of experience to the table and is poised to elevate the accounting team to unprecedented levels of performance.
- Jonathan OlsonDirector of Customer Experience, Training & DevelopmentMore InfoJonathan Olson, born and raised in Southern California, brings nearly 20 years of automotive experience to Envision Motors. Since 2005, he's gained hands-on expertise in sales and digital marketing, working for both an INFINITI and Toyota dealership. His career began as an automotive CRM consultant and has since expanded into key consulting roles at companies like Shift Digital, Edmunds, and CDK Global. Jonathan has collaborated with major brands such as Mercedes-Benz, Nissan, INFINITI, and Stellantis.
His digital marketing expertise has helped dealerships enhance internet sales, increase appointment conversions, and optimize the overall customer experience. Passionate about transforming the public's perception of the automotive industry, Jonathan is dedicated to creating exceptional and transparent customer experiences, ensuring every interaction with an Envision Motors dealership is positive and memorable.
With a strong focus on lead management and training, Jonathan has consulted with dealerships across the U.S., Canada, and South Africa, working with teams at all levels to drive performance. His innovative strategies and commitment to customer satisfaction make him a key asset to Envision Motors' success.